Online Ad Targeting: From ‘Maximize’ to ‘Optimize’

Had this article published in e-Commerce Times today:

E-Commerce News: E-Marketing: Online Ad Targeting: From ‘Maximize’ to ‘Optimize’
The backlash against ad targeting is somewhat understandable, writes Mike Troiano, CEO of Matchmine, but advertisers rely on some degree of targeting to sustain their business, and customers really hate irrelevant ads. What about optimizing ad targeting rather than maximizing

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