The brilliant pun above (with credit to Mr. Lennon) is only one of the worthwhile things to be gleaned from this great post on the selfish reasons serial entrepreneurs need to be decent people.
Successful serial entrepreneurs know that each relationship they develop is a potential goldmine. As noted in Your Personal Pitch, in order to be successful, entrepreneurs must enlist the help of numerous Donors – individuals who are in a position to give their adVenture a helping hand. Most employees, investors, customers and suppliers prefer to work with people and organizations which they trust. Thus, as noted in Corporate Creed, dishonesty is a major handicap for an entrepreneur, just as honesty and integrity are significant assets.
Amen. The rest here.