SXSW Panel?

SXSW accepting panel proposals today, and I’d like to propose this one:

“Just for You”… Really?

Personalization technologies are all over the web now, with applications everywhere offering recommendations for movies, music, video, blogs and most anything else we might like online. Do any of these systems work, and if so how? Is “Discovery” the next “Search,” or just an excuse for behavioral targeting systems that compromise privacy? Finally… If you’re a site publisher interested in adding personalized recommendations, how do you pick a partner to help you get there, or strike out on your own and get the feature built????

What do you think? Would this be valuable and interesting? How could we make it more so?

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