Monthly column on Adotas, reflections on Twitter coming off the SXSW experience:
Twitter is for real people.
Twitter is hard to understand for normal people. The service – approaching 1 million users in the neighborhood of its first birthday – is among the most rapidly adopted applications ever. Without hyperbole, I would say that every marketing exec should be on Twitter, for reasons I’ll get to later.
So what is Twitter? Well, you basically create an account, and use it to send little updates (“tweets”) online as you go through your day:
“Long morning, feel like crap, hydrating.”
“Getting hungry, sushi maybe???”
“Fight with Joan last night, I’m a putz.”
So what accounts for the service’s geometric growth? Why are the digerati so enamored with Twitter, to the point that NOT being there is like missing out on a conversation with the cool kids? And finally, what’s the lesson for marketers in the phenomenon that Twitter has become? more…