Target Marketing Changed Politics

My monthly column in Adotas is up, teaser:

No matter what your politics, these are interesting times in the realm of political marketing. After a decade-long footrace between the parties to out-execute each other in the realm of “microtargeting,” the technique is being painted as the root of all evil by progressives bent on putting the “United” back into the good ‘ol USA.

Tabling for a moment whether this shift is motivated by aspiration or resignation on the part of the Democrats, the strategy itself merits some reflection by commercial marketers.

Pretty pleased with it, actually, your comments welcome here or there.


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