Our Higher Moral Purpose

Between my first and second year of business school I was a strategic consultant at The Monitor Company in Cambridge. During that time Mark Fuller, one of the smartest people I’ve ever met, was obsessed with an exercise to help the company define what he called its “higher moral purpose.”

“All truly great businesses serve a higher moral purpose than the need to create value for the shareholders,” he said, “and we need to find ours.”

This seemed a little pretentious to me at the time, but it stuck in my head for some reason, and as I’ve been a part of building subsequent businesses I’ve always taken the time to reflect on what thier higher moral purpose might be.

There’s an Italian saying that the only thing more true than truth is a story. The story in this video, Malcolm Gladwell’s TED speech, captures what I believe to be matchmine’s higher moral purpose:

Link to Malcolm Gladwell TED speech


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