The Movement Begins…

Hello from beautiful San Diego… We made it to DEMO!

We’re all a little tired after an intense couple of weeks, but we’re at long last LIVE and I wanted to mark the occasion with a few thoughts.

First I want to thank this team, which at this admittedly early stage is the best I’ve ever had the pleasure to work with. matchmine executes, baby… and that’s why we’re going to win.

Second I want to say that great businesses almost universally have some higher moral purpose, beyond creating jobs and making money. Ours has been and will continue to be to connect you with media you’ll love. Not the media everyone else loves, or the media somebody else wants you to love… but the media you’ll love. Brave new world.

Finally, I want to ask for your help in getting there.

For matchmine to connect us all with what we love, it has to be more than a technology, more than a bunch of algorithms and a big content database. It has to be a movement – to empower users to take control of their preference data, publishers to give users what they want, andDemo Floor advertisers to reach just the people interested in what they have to say.

It’s about getting people to believe. If enough do – and they only will if we continue to be worthy of their trust – then everybody wins. Anything less, and (in the immortal words of the great Elvis Costello) “It was a fine idea at the time, now it’s a brilliant mistake.”

700 of the more important people to get on board first are sitting down in a big room about a 500 feet from here right now.

Time to go make them believe.

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