matchmine headlines GigaOm!

To be honest, I never imagined I’d be so excited for us to appear in somebody’s blog. If you’re going to be in one, though, this is the one.

My favorite bit:GigaOm

What I like about matchmine is that it lines up my multidimensional taste profile (my MatchKey) with the multidimensional profile of a piece of content. For example, I like “The Princess Bride” because it combines comedy with romance and a bit of fantasy; matchmine can find other movies that have similarly specific profiles.

matchmine reminds me a bit of Pandora, which doesn’t use collaborative filtering but rather searches for music based on the characteristics of music you say you like. Pandora, however, doesn’t construct a personal profile of you to match to the music; it starts with music you specify.

matchmine can also match you to other people, by computing the similarity of your respective MatchKeys. That would be another path to find content you might like.

matchmine works across content types and services, effectively bypassing the compartmentalization of personalized recommendations. But it does so in a way that doesn’t compromise privacy, because you retain control of your MatchKey. Plus, when used to make recommendations, it’s not associated with any identifying data.

Wow. Totally get’s it. Get the whole post here:
matchmine: Made for the Multidimensional You – GigaOM

It’s a movement, baby. Resistance is futile…

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